VSAG on Beverage Industry Trends Watch: Spring Cocktails to Share

As you open your restaurant’s windows and patio doors to usher in the warmth of spring, it’s a great time to focus on your spring cocktails and beverage trends.

Guests want something new, light, and refreshing … to share. Yes, we said ‘share.’

From posting to tagging to following friends online, the concept of sharing abounds for today’s social media savvy consumers. So, why not make the most of that concept at your bar and offer guests a selection of shared cocktails to enjoy with friends on a fun night out?

Festive punch bowls filled with spiced rum and great, tropical flavors, large tiki-centric cocktails served to share, plentiful pitchers of creative, seasonal sangrias, margaritas, mojitos, martinis, and stainless steel beer growlers are just a few examples of how you can highlight this socially-shared experience on your beverage menus this spring.

Another appealing element to a shared cocktail experience can be the price point. Your younger clientele might especially be intrigued with being able to imbibe on a ‘more for their money’ value. Also, as an operator it’s always a great opportunity to pair small plates on bar menus in order to complement your creative, shared cocktails.

ScorpionBowl1_StephanieBreijo *lighting up a shared Scorpion tiki bowl for guests to enjoy at Farmers Fishers Bakers .

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