News/Blog

Here’s to the Holidays!

… and to the marketing mileage it provides. Each year as the holidays approach, and decorations go up and children get their holiday lists ready, it can all seem daunting, even to the most laid back customer. Remedy all that by offering guests a festive, warm, and welcoming atmosphere to take a break, get a great meal, and indulge in a holiday-centric cocktail (or two). Creating engaging, targeted marketing outreach and social media unique restaurant promotion ideas and holiday restaurant promotion ideas that work will not only get your restaurant noticed, but also take the bah humbug out of your… read more

Share

6 Tectonic Shifts and Challenges Facing Restaurant Owners and Operators in 2018

Our annual look forward takes us in exciting directions for 2018. From venture capital and delivery concepts taking a plunge to creative green marketing concepts continuing to pave the way for even more sustainable progress… Here’s our 2018 Restaurant Industry Trends Forecast, with some help from our very own Dan Simons. Venture Capital will continue to flow into restaurant tech, and continue to be destroyed at an increasing rate. From our vantage point, Meal Kits (which have been gobbling up venture capital far faster than people are gobbling up the Meal Kits), will pave the way. We’ll see this short-lived… read more

Share

5 Ways to Improve Your Guests’ Online Experience

From highlighting seasonal, online menus and hyping special events to online restaurant reservations and illuminating your innovative design features, connection is key in today’s marketplace. In fact, recent reports put Instagram daily users alone at 500 million. Yup. 500 million. Every. Day. Allowing businesses to connect with customers, fans, and followers like never before. Build Guest Engagement, One Click at a Time. VSAG Founder Dan Simons spoke to the power of connecting with customers through online social media channels, such as Instagram’s Insta-stories, in a recent Forbes article. “Insta-stories,” Dan says, “are a great way to give some real, authentic…… read more

Share

A Look Back: Top Restaurant & Hospitality Industry Trends We Saw in 2017

We can all agree, 2017 has flown by. Our team kept busy guiding clients (and engaging new ones) through build outs, openings, brand management, and keeping our antennae up for industry trends, all in the name of providing clients with the best directives we can to make the most of their business. Each year we look back. Back to the top restaurant trends and top hospitality trends that made their mark. We analyze those trends to forecast shifts and challenges we see facing restaurant owners and operators in the coming year. Stay tuned for our forecast in next month’s news/blogs. Now,… read more

Share

VSAG on Client Watch: Farmers Restaurant Group Opens New Restaurant

We love to see our clients win. From implementing strategic, successful training programs to full-service rebranding to spearheading a new restaurant opening, our team is in it to win it. In for the short-term fix or long-haul project, however our playbooks needs to run. Today, we celebrate the win of client Farmers Restaurant Group (FRG). Opening the doors to their sixth restaurant this morning, Founding Farmers King of Prussia is FRG’s first foray outside the DC metro area. Our team has guided the FRG crew throughout this amazing process and they are ready to feed and quench the thirsts of… read more

Share

VSAG on Trend Watch: Big Batch Cocktails, Anyone?

The bigger the better. That seems to be the trend these days in cocktailing. Big batch cocktails for fall are all the trend this season. We got the big batch cocktails lowdown from our resident R&D Specialist, Amanda Webb. Amanda’s role as our eyes and ears of the world of food and beverage serves us well. This month, we asked her to give us some bar & beverage trends that our team is incorporating into our client’s food and drink menus. “Our goal,” she says, “of guiding our clients to the benefits of making as much as they can in-house,… read more

Share

VSAG Office Opens in Dubai

Our restaurant consultants are always on the lookout for new business opportunities to broaden our scope. With our home base in Washington, D.C. we are in the unique position of being steeped in such a culturally diverse city, allowing us to gain the experience needed to develop our global network and work with clients in such international markets as Korea, China, Saudi Arabia, Mexico, Canada, and Panama. That experience, and continual objective to broaden our scope, has led us to the recent opening of an office in Dubai, United Arab Emirates. Located within the remarkably innovative Dubai Media City, a dynamic… read more

Share

VSAG on Cyber Watch: Balancing New Technologies with Tradition

Sure, we all try to stay on top of our tech game and offer guests the latest and greatest in restaurant technologies. But, where does the need to wow guests with top tech features and applications go too far and we lose site of the one element we can’t manufacture… making a meaningful, personal connection? A recent National Restaurant Association’s To Use or Not Use Technology study found that even though customers today, especially millennials, expect technology, like online ordering and mobile payments, to be part of their dining experience they cited that the human experience is still important to… read more

Share

Dan Simons on Success, Building Relationships & New Restaurant Openings

Success comes in many shapes and sizes. In the hospitality industry, it means serving the best food and drink you can, in a welcoming space guests want to revisit, and fostering positive relationships… one guest, purveyor, and team member at a time. This may be a tall order, but for our Dan Simons – it’s all in a day’s work. Speaking recently to TechGuruDaily.com, Dan said, “It isn’t about turning tables quickly, which was the old model of successful restaurant management for casual, high-volume restaurants. First and foremost, it’s about providing memorable service. This means meeting the guests where they… read more

Share

Out in Front: Dan Simons Talks Restaurant Trends

As co-owner in VSAG client Farmers Restaurant Group’s growing Founding Farmers farmer-owned brand of restaurants, Dan Simons is asked to represent VSAG and our clients on a regular basis. Dan loves getting involved and participating in restaurant and hospitality industry conversations that lead to open discussions, and in turn shared education and progress. Recently, Dan was invited to join Pennsylvania Secretary of Transportation Leslie Richards, and a  handful of other experts, in a lively panel discussion about industry trends targeting the future, and development of, suburban areas such as Pennsylvania’s King of Prussia district. Why King of Prussia? Because the… read more

Share
View Site in Mobile | Classic
Share by: